FEB. 22, 2024 (DALLAS) – For the first-time ever, the Dallas Mavericks and TelevisaUnivision, the world’s leading Spanish-language media company, have jointly announced a new rights agreement to exclusively broadcast ten 2023-24 season games in Spanish on UniMás (Ch. 49), making the Mavericks the third NBA team with full Spanish telecasts.
“Adding Spanish-language broadcasts for the first-time ever is very exciting for the Mavs and our growing MFFL fanbase,” said Dallas Mavericks CEO Cynt Marshall. “It is important that we continue the journey to make our games accessible for everyone, and we are thrilled to work with TelevisaUnivision to make this happen. ¡Somos Mavs!”
“We are very excited to develop our relationship with the Dallas Mavericks further and offer premium live sports content to our audience that deeply ignites their passion in culture and in language,” commented Jeff Zimmerman, Regional SVP Chief Revenue Officer at Univision Dallas.
With Latinos as the largest population group in Texas, this new distribution agreement highlights the growing popularity of the NBA and the Dallas Mavericks within the Spanish-language market. Mavericks games will be available in Spanish to over 716,000 Latino households and 2.3 million Latinos in North Texas. Victor Villalba, the Spanish voice of the Mavericks, and Univision’s sports reporter Pedro Silva will be in the studio for the newly scheduled UniMás games. Alex Villareal will broadcast on 99.1 Zona MX, which will also be available through the Mavs app.
The games listed below will air on UniMás (Ch. 49):
This ten-game package will simulcast with games on WFAA. Information on when and where to catch all remaining 2023-24 season Mavericks games can be found at mavs.com.
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ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Patrick Dumont. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.
ABOUT TelevisaUnivision: TelevisaUnivision is the world’s leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision’s platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com.
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