JANUARY 20, 2016 (DALLAS, TX) The Dallas Mavericks will announce the donation of 1,000 CareAline® Sleeves and Wraps to surrounding pediatric hospitals including Medical City Children’s Hospital on Thursday, January 21st at a press conference at 2:30pm.
The announcement comes after the 2015 SXSW conference where Mark Cuban heard CareAline® ‘s Founder Kezia Fitzgerald’s story. Kezia developed the CareAline® Sleeve and CareAline® Wrap out of necessity when her daughter was undergoing chemotherapy for Neuroblastoma. Fearful that her infant daughter would cause an infection in, or pull out her PICC and Central Lines, and frustrated with the irritation that the tape was causing on her daughter’s skin, Kezia created the sleeve and then wrap to hold the lines in place while still allowing access to them for infusions. Very quickly, Kezia realized that her daughter was not the only patient with the issues. All PICC and Central Lines needed the kind of protection that the sleeves and wraps provided.
The sleeves and wraps have been accented with the Dallas Mavericks logo and will be delivered to hospitals and children’s cancer organizations this month as a donation from the Mavs to the community.
PRESS CONFERENCE:
The Press Conference will be held in the first floor atrium of Medical City Children’s Hospital at 7777 Forest Lane, Dallas, TX 75230.
Media Parking will be available in the general parking lot and will be validated.
2:30pm-3:00pm:
Welcome and Remarks: Keith Zimmerman, CEO of Medical City Children’s Hospital
Speakers: Rolando Blackman, Dallas Mavericks Legend and Community Ambassador
Kezia Fitzgerald: Founder, CareAline®
Dr. Carl Lenarsky, Medical Director of Pediatric Hematology Oncology, Medical City Children’s Hospital
3:00pm-4:00pm:
Pediatric patients from the hospital and Mavs Dancers and ManiAACs will join the celebration. Following the press conference, Dallas Mavericks center Zaza Pachulia will make room visits to meet some of the recipients of the wraps/sleeves and see them in action.
*This event is not open to the public.
MEDIA CONTACTS: Please RSVP for Thursday’s event to Erin Finegold, Director of Corporate Communications for Dallas Mavericks at erin.finegold@dallasmavs.com or 214.415.9183 or Pam Tate, Director of Community and Public Relations for Medical City Children’s Hospital at pam.tate@hcahealthcare.com or 214.293.1956.
ABOUT CareAline®:
CareAline® Sleeves are unique, one-of-a-kind, line management garments for PICC Lines. They keep lines off of your skin, keeping them safe and put away allowing you to avoid uncomfortable tape or makeshift devices to hold your lines in place. Having a PICC Line is stressful enough, let us help protect & manage your external lines and caps without the use of tape, socks or sticky bandages.
ABOUT MEDICAL CITY CHILDREN’S HOSPITAL:
Medical City Children’s Hospital is a 156-bed comprehensive children’s hospital with specialists in virtually every pediatric subspecialty, including nationally recognized congenital heart defect, hematology, and oncology treatment programs. For more than 25 years, Medical City has provided high quality, innovative, compassionate care to patients and their families.
ABOUT DALLAS MAVERICKS AND MAVS CARE:
The Dallas Mavericks strive to be champions on the court and in the community. We are dedicated to building a stronger community through educational programs, health and wellness initiatives, environmental efforts, support for military veterans, and grants to nonprofit organizations. Through our community programs and the Mavs Foundation, we are changing lives in North Texas and have impacted thousands of children, families and communities. Learn more at Mavs.com/Community.
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