The Dallas Mavericks Advisory Council (D-MAC) is a collective of leaders representing various industries across the Metroplex. They bring diverse outside-in perspective and advise the organization on strategies and programs to help the Mavericks meet challenges and attain goals. The council meets quarterly to hear updates on Mavs business with a focus on the following areas: Diversity, Equity and Inclusion; Workforce Recruitment and Retention; Philanthropy and Community Investment; Trends and Externalities; Revenue Generation, Branding & Merchandising; and Public Affairs and Stakeholder Engagement.